Taking a Look into HuffPost’s Facebook

For the final installment of Huffington Post’s social media saga, we’re taking a look at the Huffington Post’s Facebook presence. Though HuffPost’s social media presence does span beyond simply Facebook, Instagram, and twitter, these are some of the most popular platforms that people use to get news and information.

From a first glance, HuffPost’s Facebook page was inviting to the user. The page was designed with the classic HuffPost aesthetic with bright colors set by a white background. At the top of the page were advertisements and episode selections for two of HuffPost’s most popular shows, followed by photos, videos, posts, popular comments and so on.

The primary Huffington Post Facebook page has a total of 9.4 million follows and 9.9 million likes. And, as with their Instagram and twitter, they have a series of breakout pages catering to a specific audience. However, there are far more breakout pages for HuffPost on Facebook than on twitter or Instagram.

The smaller breakout pages are part of an effort by HuffPost to create niche communities for their followers. While the effort certainly makes sense and seems practical in theory, in my opinion there were simply far too many accounts for any one user to even figure out which page would hold the majority of their news. HuffPost’s twitter and Instagram seemed to better capture the idea of creating somewhat niche communities, but still keeping the news somewhat centralized and not too scattered amongst an overwhelming number of pages.

The video section of the HuffPost Facebook is also quite popular. New videos are posted several times a day and cover a wide variety of different topics. And while some are of course more popular than others, they all get a consistently large number of views, spanning anywhere from tens of thousands to the millions.

Overall, I thought HuffPost had a nice Facebook presence with a wide variety of content in different forms. It would benefit them, in my opinion, to condense their accounts to get more viewers for their pages; but aside from that, it was a nice addition to HuffPost’s social media presence.